To engage and enable thousands of global consultants to help drive success of an entirely new system and process. Despite a successful pilot program, global consulting staff displayed little appetite or interest for the new program, viewing it as inconvenient, non-beneficial and time-consuming.
“This is the best communications material we have ever seen so far!”
G2G3 rapidly engaged and designed a program of communications and contextual education specifically to address and resolve the human-centered challenges faced by this global consulting organization.
G2G3's approach was to create a people-focused campaign and learning program, built around the tangible benefits realized by the staff who had participated in the successful pilot. G2G3 engaged with the leadership team and highly-satisfied users of the pilot, in order to build compelling messages which brought to life the benefits realized. G2G3 then designed and delivered powerful deliverables which communicated these messages including a brand and program identity, video, testimonials, animations, cascade decks, cartoons and more.
G2G3 also designed innovative learning aids for the program. Custom e-learning modules and just-in-time learning videos were developed for each element of the new process, including tips on how to use the tools, roles and responsibilities and best practice.