Please note that G2G3 ceased operations on the 31st March 2022. We would like to thank all our customers for their support over the past 20 years.


From challenge to solution in 1 day
We believe the best way to drive cultural change
is by enabling your teams to test run it for
themselves…
See change challengers become champions

At G2G3 we help you to engage, educate and excite your people
We create virtual business environments that immerse your teams in a fast-track learning situation where they see the change and understand what it means for their role. With over 1 million simulations experienced globally, G2G3’s award-winning simulations clearly communicate the case for change and create shared understanding to help drive transformation success.

It’s not telling or training but enabling your people to see for themselves and own the solution first hand
Our simulations are role-based workshops that use game dynamics to empower your teams to work together, to experience the transformational impact of your new ways of working, find solutions for themselves, and learn from the results.

We’re experts in IT and understand the challenges of implementing new technologies, tools and methodologies
We know how important it is to get this right so it doesn’t negatively impact the day-to-day running of your business. From ITIL to DevOps to Cloud , our experiential learning solutions bring the theory to life and create shared understanding between teams that accelerates learning in a safe environment.
How does it work?
“Knowledge results from the combination of grasping experience and transforming it.”
– Dr. David Kolb

We divide your people into different teams where they run the business, develop and release new products, map the value delivered to customers, and test the results.
Our software tracks the business’s performance in real time, recording the in- room choices and actions to provide valuable metrics that enable them to discuss and evaluate their work.
They will experience chaos, a lack of visibility and slow response times. They will see the need for change and be encouraged to find ways to enhance the system.
Then we do it all again.

Our simulations work best with 15-25 participants, who can be from any part of the organization. Whether they’re developers, program managers, sales, HR or service desk teams, everyone gets to work together, see the relevance of the change to their day job, and experience the IT business from a whole new angle.
How does it work?
“Knowledge results from the combination of grasping experience and transforming it.”
– Dr. David Kolb
We divide your people into different teams where they run the business, develop and release new products, map the value delivered to customers, and test the results.
Our software tracks the business’s performance in real time, recording the in- room choices and actions to provide valuable metrics that enable them to discuss and evaluate their work. They will experience chaos, a lack of visibility and slow response times. They will see the need for change and be encouraged to find ways to enhance the system.
Then we do it all again.
Our simulations work best with 15-25 participants, who can be from any part of the organization. Whether they’re developers, program managers, sales, HR or service desk teams, everyone gets to work together, see the relevance of the change to their day job, and experience the IT business from a whole new angle.
“I became emotionally impacted just by the experience of being in that room and watching the impact on other people and my colleagues. I’ve had incredibly positive feedback from people right across the organization – there’s something in here for everybody, literally.”
Patrick Eltridge, CIO, Royal Bank of Scotland
We offer a number of simulations including





We also create bespoke simulations. Previous clients include Ford, Johnson & Johnson, ANZ Bank, Hewlett Packard Enterprise, BMC, Microsoft, IBM and many more.
Run your simulation 2 ways


You buy licenses to deliver yourself
We can train you or your colleagues to deliver the simulations yourself and work with you to make them a central part of your sales, training or transformation program.
G2G3 simulations can help your business in other ways
Our simulations have been used in graduate assessments, recruitment, as a team building exercise, in CxO consultancy and in organizational change management.
They’re also used by software companies as a selling tool.

Fast-track your training
- Take your employees on the change journey
- Bring theory to life
- Embed the lessons learned

Move from chaos to order
- Help people understand and action your vision for change
- Drive cultural change and get the right conversations started
- Help align IT to your business objectives

Convince and sell
- Enable your sales teams with simulations to help them win more deals and win them more quickly
- Help get customer buy-in for toolsets and software
You’re in good company
And they keep coming back for more.




















We’ve been creating simulations for companies for over 13 years
Founded in 1999, and headquartered in Edinburgh, UK, we’re part of Capita plc and operate globally.
Our portfolio includes Agile, DevOps, ITSM, PPM, Cyber and Cloud.
We deliver over 1,000 simulations each year.
We work with over 100 global partners including Microsoft, HPE, IBM, CA Technologies and Atlassian.
We deliver direct to Thomson Reuters, Ford, Johnson & Johnson, RBS, Lloyds, BHP Billiton and Shell.
We’re a Gartner Cool Vendor. Gartner’s definition of a cool vendor is a company that offers a service that’s innovative, impactful and intriguing.

Get started today

145 Morrison Street
Edinburgh
EH3 8FJ
United Kingdom
info@g2g3.com
+44 131 461 3333
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