Let’s Get Serious About Serious Games

According to a recent new report by MarketsandMarkets, the worldwide serious game market is estimated to maintain steady growth throughout 2020.

This comes as no surprise to us. Over the years, there has been a growing focus on the benefits of leveraging gamification, either in business processes or from a brand loyalty perspective to enhance engagement and customer experience. However, little has been said about the tangible benefits of serious games.

What Are Serious Games?

At G2G3, we are often asked what the difference is between gamification and serious games. In a nutshell, serious games are designed to educate and/ or drive awareness around a serious or complex business, technology or social issues.

Serious Games:  Seriously Exciting Benefits

Serious games “bring to life” a broad range of potentially complex issues; some examples may include ITSM, transformation, cloud, virtualization and information security. What sets serious games apart is the focus on specific and intentional learning outcomes to achieve serious, measurable and sustained changes in performance and behaviour. Take, for example, the issue of cybersecurity. More often than not, it’s people that are the biggest risk from an organizational security perspective. Using serious games to educate and engage staff around the potentially serious consequences of opening phishing emails or password sharing can be a powerful educational tool that produces tangible business benefits.The virtual nature of serious games can provide an exciting and engaging way to perform training and development, communicate content, model infrastructures and visualize processes. Another benefit of incorporating serious games into a blended learning approach is the reduction of cost. Through the use of games, cost savings can be realized in terms of staff training, training space and special equipment. They can also be globally deployed easily through different technology platforms.

As well as within a corporate learning environment, many other sectors are beginning to realize the benefits of serious games. Take for example, the healthcare industry or the military.These sectors are effectively using serious games to provide a means of allowing users to practice within a controlled virtual environment which would otherwise be too costly or dangerous to provide in a real world scenario. It allows the users to engage and understand specific situations, whilst training them to a level of mastery. G2G3 worked with the Fire Services College to create a powerful and successful serious game, which virtually placed firefighters into multiple real-life training scenarios, training them to UK Level 1 accreditation.

The potential of digital games as learning tools will increase given the improving underlying technology, availability of kit, increasing interaction techniques, software’s ability to process data, and the increase in gamers as Gen Y & Z begin to take over the workforce. The explosion of a multitude of new technologies such as wearables, IoT, embodied interaction and the use of virtual or augmented reality will add a whole new dimension to serious gaming and the educational experience for users.

Are you excited to explore these new technologies and continue to create engaging and powerful serious games for your organizations? We’d love to help.

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